Our Approach

Research & Planning

Our designers, content strategists, and developers dug deep into Burgernomics’s website analytics to uncover user interaction patterns and most visited and unvisited pages. The team then entered into a discovery phase with Burgernomics team to understand the intricacies of their audience and website goals. During the discovery phase, both teams identified that the most valuable part of the website was the enter the lab page: Burgernomics’s audience is attracted to that page. Needless to say, this content needed to be front and centre.

Website Strategy

Equipped with this knowledge, we got right to the drawing board. Wireframes were delivered to outline the look and navigation of the site, content matrices were developed extensively with Burgernomics’s team and finally came the fun part– design. Our team created an interactive, compelling new project for Burgernomics that would emphasize the standout, high-quality imagery for each project as well as the hard work that went into it.

Result

From a design perspective, this project wasn’t a simple redesign, we actually developed the Elementor powered website from the ground up while simultaneously directing all the art. The results? A very successful and stylish website launch complete with increased sales and brand recognition.