Search Engine Optimization (SEO)
Most internet users begin their session by searching for something. That something is a need. People use the internet to fulfil their need for information, whether it’s settling a bet on trivia or finding a local restaurant, that perfect piece of fashion or the ideal contractor for a home remodel.
Search engine optimization (SEO) is the process of helping your potential customers connect with your business online.
Our team uses modern SEO services, backed by the best digital practices, to increase your traffic, rankings for vetted keywords and long-tail phrases that drive business to your site.
60,000+ Searches Happen Each Second, In 2019, SEO is not about ranking for popular terms anymore. It has evolved to your brand’s visibility when it matters the most. Our skilled search engine optimization experts carefully research the right keywords for your business, ensuring you are gaining qualified traffic that converts to your bottom line.
93% of online experiences begin with a search engine
75% of people never scroll past the first page of results
61% of users research a product before making a purchase
AFOM’s experienced marketing consultants work with you to define your digital marketing goals, developing an initial platform to start strategizing your SEO plan.
By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that will provide the most benefit.
Auditing your competitors’ actions is a proven way to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying tuned to the competitive landscape of your industry.
This critical phase involves an in-depth analysis of popular search terms, combined with insights on how your customers are searching. Our team analyses search volume, competition and opportunity through a host of keyword tools that allow our team to uncover growth opportunities for your business and identify the terms that are most valuable for your growth.
Our SEO team layout how your optimization plan will be implemented. This involves assigning proper key phrases to the appropriate pages on your site. This crucial step ensures your customers find you when searching for terms relevant to your business, products or services.
Utilizing our research and optimization map, our SEOs apply on-page optimization to your website. We keep track of all changes that we make, which helps our team gauge the effectiveness of our plan.
Monitor Traffic & Rankings
We monitor how your site is performing by analysing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures.
Refine SEO Plan
Using site performance data, we modify our SEO plan and continue to improve your search engine optimization. Studying your analytics data allows us to make adjustments to your optimization and continue to convert visitors into customers.
With our content marketing services, our team develops unique content targeted to engage your customers, and perform in the search engines.
Reporting & Refinement
We continue monitoring and reporting of your site’s performance routinely. This includes checking your analytics data along with your site’s overall health. This allows our team to stay on top of your site’s positioning in the marketplace.